MAA International · Meta Ads
Creative report
Snapshot
Pulled 16 Sep 2026
What to do next
Every ad, and what we recommend
| Campaign > ad set > ad | Verdict | Delivery | Bottom of funnel | Top and middle of funnel | |||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Creative plan per campaign
How to read this
Bottom of funnel flags
Driven by conversions and return. This is whether the money is working.
Top and middle of funnel flags
Driven by attention and engagement. This is whether the creative is working.
Recommended actions
Account benchmark
Account trend over time
Live creatives: return against donation volume
Lifetime · bubble area is spend · hover for detail
Lifetime frequency
under 3
3 to 4.5
4.5 to 6
6 and over
Bubble area = lifetime spend · * under 7 active days
Live creatives
| Creative | Lifetime · 1 Jul – 15 Sep | Last 7 days · 9 – 15 Sep | Fatigue | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
No creatives match these filters.
Live creatives by comment
| Comment | Creatives | Spend last 7d | Spend lifetime | ROAS lifetime |
|---|
Creative coverage per campaign
Legend
Fatigue flags
Points add up to a fatigue score shown as the label in the Fatigue column. 0–2 healthy, 3–4 early signs, 5+ fatigued. A creative with under 7 active days or under 3,000 impressions is not scored.
Comment
Reading the columns
- *
- Under 7 active days, still inside the learning window and not scored.
- Freq
- Frequency colour: under 3, 3 to 4.5, 4.5 to 6, 6 and over.
- ROAS
- Ad paused
- The ad itself is paused, its campaign is still running.
- Ad set paused
- The ad is on, its ad set is off.
- Campaign paused
- The ad is on, the whole campaign is off.
- Days
- Days the creative actually served impressions, not days since it was built.
- Reach
- Deduplicated per window, so lifetime, 30-day and 7-day reach do not add up to each other.
- Add 4
- Coverage table: the target is the creative count for the campaign's daily budget tier (see Creative calculator), sized by the stated budget unless you switch to actual spend. The number is how many to add to reach it.
Engagement over time
Creative engagement
| Creative | Delivery | Video attention | Interaction | Outcome | Read | ||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
No creatives match these filters.
Interaction against conversion volume
Bubble area is spend · colour is formatHow to read this
Attention metrics
Interaction metrics
Read chips
Meta creative volume calculator
Edit any field, everything recalculatesCreative diversity and volume drive scale. Set the inputs and the calculator sizes the mix and the rotation schedule. Load an existing campaign to see its plan, or leave it blank to size a new one.
Inputs
Tier table
Rotation anchors
Between the anchors, cadence and rotation share scale proportionally with creatives per cycle.
Mix weights
Plan
Creative mix per cycle
Ratios to deliverAd names
Pattern: YYYYMMDD_CampaignName-TYPE##_Format_Ratio_Version. Carousels carry a card range.
Paused creatives
| Creative | Last 30 days · 17 Aug – 15 Sep | Lifetime | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
No paused creatives match these filters.